Hello World, You are reading Digital Marketing by Navneet, where we will focus on building a bridge between existing Digital Marketing knowledge and modern Digital Marketing strategies.. I am Master of Communication student at University of Canberra and am passionate about providing an insight into the modern digital marketing strategies of the world. I love travelling and using social media.

What is Digital Marketing?

Digital Marketing is when digital technology is used in traditional marketing which means the goal is still same which is to use social and managerial process to create value for customers and capture value in return but now this goal will be achieved by means of digital tools. How exciting!

Here are some of my blogs. Feel free to explore!

TikTok vs YouTube

Today, we will have a look into the Digital business and revenue model of two of most popular and our favorite video streaming platforms – You Tube and Tik Tok Business and Revenue Model of You Tube YouTube was created to sway people away from the disruptions of watching videos on TV and making viewers… Continue reading TikTok vs YouTube


Welcome to yet another blog by your favourite digital marketing expert. Jokes apart, expert or not, every digital marketer is aware of the digital marketing funnel and they use this in all their digital marketing strategies. Let us understand the basics of the digital marketing funnel. The name funnel symbolizes that from the target audience… Continue reading THE DIGITAL MARKETING FUNNEL